Upon its debut in the Pacific Northwest in 2017, BSB was an instant sensation, flying off the shelves while garnering the prestigious "World's Best Flavored Whisky" award from the Whisky Magazine's World Whiskies Awards in 2018 and 2019.

At 60 proof, our signature brand, BSB-Brown Sugar Bourbon, is perfect for sipping, ideal for shooting and optimal as the main ingredient in your favorite cocktails. It has an amazing, sweet taste and goes down smooth.

At 103 proof, its big brother, BSB 103, is one of the only over-proofed flavored whiskeys on the market today and boasts a bold whiskey taste. It works perfectly as the signature ingredient in your favorite cocktails and saves the bartender from adding in extra sugar.

BSB is a genuine product of the U.S. and is proud to be African-American owned and African-American run.